TD Ameritrade Mobile – TipRanks

TD Ameritrade Mobile – TipRanks

Experience for viewing stock ratings from experts
More Details

I had the opportunity to design a feature for TD Ameritrade Mobile (iOS and Android) that would allow users the ability to view stock ratings from expert analysts. The data comes from TipRanks, hence the name of the project. The project never went to development because of an acquisition, but it went through the design phase and usability testing.

 

 

Getting Started

TipRanks had already been introduced to the web, so it was necessary to keep the mobile experience consistent. I worked with the UX designers for web to ensure this consistency while fitting the new design to the mobile experience. I also coordinated with a visual designer to add polish to the mobile designs.

Screenshot of the web experience

 

 

Prototyping & User Research

I took part in the prototyping, planning and moderation for usability testing this feature. We included it in multiple usability tests. I also wrote up results and made changes to the designs accordingly. Note: The designs linked below also include a new design for the quote details screen, which is another project I worked on.

View designs

 

Screenshot of the research findings